Retail Experience

How is it possible to maintain a brand when it is so large that it is in almost every household in America? It’s hard to believe that companies are able to keep a consistent message and convey that to their audience. Sony sets this standard. Sony is a global brand whose reach continues to grow. It is vital to its future, shareholders and consumers that it keeps tight control over its brand. It oversees and outsources its responsibilities to many agencies like ours. It is crucial that these agencies embody creativity and knowledge for retail experience. Furthermore, it is critical that TRAIT understands the Sony brand and its plans for moving its products from store to home or office.

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February 8, 2020


Design Pro-grams This relationship is through the HGTV team from Sherwin Williams. We were engaged in developing the Lowe’s ProPerks® collateral and in-store signage. We’ve worked to create the informational…
February 6, 2020

Diebold Nixdorf

Automation Pioneers This client exemplifies our ability to nurture a trusting and collaborative relationship that has surpassed fifteen years. We’ve designed NextGen Banking prototypes, Self-service interfaces, annual reports, keynote presentations, web…
February 9, 2020


Make It Yours Krylon® is a household name when it comes to DIY paint projects. They also share the same notoriety when it comes to industrial applications. We’ve helped them…