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Retail Experience

How is it possible to maintain a brand when it is so large that it is in almost every household in America? It’s hard to believe that companies are able to keep a consistent message and convey that to their audience. Sony sets this standard. Sony is a global brand whose reach continues to grow. It is vital to its future, shareholders and consumers that it keeps tight control over its brand. It oversees and outsources its responsibilities to many agencies like ours. It is crucial that these agencies embody creativity and knowledge for retail experience. Furthermore, it is critical that TRAIT understands the Sony brand and its plans for moving its products from store to home or office.

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February 21, 2020

United Way

Providing Improvement We’ve done some fun things to automate tedious tasks for this client’s marketing team. Our work resulted in a custom piece of automation software that scanned their records…
February 9, 2020


Make It Yours Krylon® is a household name when it comes to DIY paint projects. They also share the same notoriety when it comes to industrial applications. We’ve helped them…
February 10, 2020


Meeting Expectations If you haven’t heard of them, it’s because they are a niché B2B company. They are the world’s largest medical parts procurement company. Think of them as the…

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