Retail Experience

How is it possible to maintain a brand when it is so large that it is in almost every household in America? It’s hard to believe that companies are able to keep a consistent message and convey that to their audience. Sony sets this standard. Sony is a global brand whose reach continues to grow. It is vital to its future, shareholders and consumers that it keeps tight control over its brand. It oversees and outsources its responsibilities to many agencies like ours. It is crucial that these agencies embody creativity and knowledge for retail experience. Furthermore, it is critical that TRAIT understands the Sony brand and its plans for moving its products from store to home or office.

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February 10, 2020


Meeting Expectations If you haven’t heard of them, it’s because they are a niché B2B company. They are the world’s largest medical parts procurement company. Think of them as the…
February 6, 2020


International Icon As Ohio natives, it was a pleasure to work with this iconic brand. We’ve worked closely with their creative director to develop product names, merchandising pitches, brand manuals, product…
February 7, 2020


Do-Good Work As the region’s agency of record, we’ve developed in-store programs, annual reports, digital campaigns and more. Unique to this client, yet like work done for others, we’ve developed…