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Retail Experience

How is it possible to maintain a brand when it is so large that it is in almost every household in America? It’s hard to believe that companies are able to keep a consistent message and convey that to their audience. Sony sets this standard. Sony is a global brand whose reach continues to grow. It is vital to its future, shareholders and consumers that it keeps tight control over its brand. It oversees and outsources its responsibilities to many agencies like ours. It is crucial that these agencies embody creativity and knowledge for retail experience. Furthermore, it is critical that TRAIT understands the Sony brand and its plans for moving its products from store to home or office.

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Client
February 7, 2020

Sherwin Williams

Providing Cover We’ve worked closely with some of the company’s directors and brand owners, creating label designs, impactful messaging and product catalogs. We’ve also done a lot of production work.…
Client
February 11, 2020

SonyStyle

Retail Experience How is it possible to maintain a brand when it is so large that it is in almost every household in America? It's hard to believe that companies…
Client
February 6, 2020

Diebold Nixdorf

Automation Pioneers This client exemplifies our ability to nurture a trusting and collaborative relationship that has surpassed fifteen years. We’ve designed NextGen Banking prototypes, Self-service interfaces, annual reports, keynote presentations, web…

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